What do junk mail and TV commercials have to do with each other? Simple; they are all excellent examples of The Bull’s Eye Effect. But wait. Don’t we usually throw away our junk mail and skip TV commercials? Well, yes we do, but… that doesn’t stop companies from making more ..Read More
People are the profits
CommentTargeted marketing – truly targeted marketing – is about people: the buyer, the customer, the end user. Profits come second — not because we’re looking to go bankrupt, but because the best marketers, like the best dart players, know that the bull’s eye is all that matters and that everything ..Read More
