What do junk mail and TV commercials have to do with each other? Simple; they are all excellent examples of The Bull’s Eye Effect. But wait. Don’t we usually throw away our junk mail and skip TV commercials? Well, yes we do, but… that doesn’t stop companies from making more ..Read More
How are you targeted? Pt. 2
CommentWhile Amazon.com’s home page may be daunting, with now dozens of products and services to browse in addition to books – including music, exercise equipment, garden tools, furniture, clothes and even food – the more you target your intentions with various keywords, the more Amazon.com targets you.
The more I used ..Read More
How Are You Targeted? Pt.1
1 CommentTo know consumers, you must be a consumer. So, how do you consume? Why do you buy what you buy? Shop where you shop? Eat where and what you eat? How do you decide which movie to take your family to over the weekend? Why did you buy that particular ..Read More
Make Your Message “Sticky” by Identifying Trends
CommentIn his breakthrough bestseller, The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books, 2002), author Malcolm Gladwell asserts, “We tend to spend a lot of time thinking about how to make messages more contagious — how to reach as many people as possible with our ..Read More
5 Tips for Effective Social Media and Web site Communication
CommentWhen it comes to communication, no aspect of the dialogue between producer and consumer is more important than this: language. And yet, too often, we are so busy speaking our own personal language – whether it’s inter-office market-speak or fresh from our MBA business-ese – that we alienate our audience ..Read More
We are relationship creatures
4 CommentsMuch has been said of the rapidness with which the Internet has expanded since its private, commercial application started in the mid-to-late 80s. Twenty years is not a lot of time, but in those mere two decades, we have watched the Internet expand from a handful of users to a ..Read More
People are the profits
CommentTargeted marketing – truly targeted marketing – is about people: the buyer, the customer, the end user. Profits come second — not because we’re looking to go bankrupt, but because the best marketers, like the best dart players, know that the bull’s eye is all that matters and that everything ..Read More
