The Bull’s Eye Effect

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In additon to Faith Based Marketing, I have been slowly working on another book called The Bull’s Eye Effect. Here is an excerpt from one of the chapter. I’d love to get some feedback..

What do junk mail and TV commercials have to do with each other? Simple; they are all ..Read More

May, 02 2009

Books

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image I am currently reading Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff.  Very good primer for anyone wanting to learn about what it means to harness and use the internet ..Read More

Apr, 30 2009

Technologies

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Augmented Reality is very intriguing to me. I have been reading and researching all I can about it over the past 2 days. If you are not familiar with it yet, check out this Youtube video HERE. The possibilities are endless, and in particular for marketing. ..Read More

Apr, 21 2009