BuzzSquared-Blog by Bob Hutchins of BuzzPlant- The Social Media Marketing Blog

A Marketing Lesson from Coldplay

I took my 16 year old son to see Coldplay Saturday in Nashville. It was an incredible show. It was the first time I have seen them live. I have to say, that it rivaled some U2 shows I have been to. We were about 25 feet from the stage, ..Read More

Jun, 08 2009

Faith Based Marketing #3 on Amazon Movers and Shakers List

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I’d like to thank everyone who helped make Faith Based Marketing hit #3 on the Amazon Movers and Shakers list this week. Here is a link to a press release on it. http://www.prweb.com/releases/2009/05/prweb2420994.htm

If you are interested in listening to our interviews this week and next, here is a list of ..Read More

May, 15 2009

The Bull’s Eye Effect

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In additon to Faith Based Marketing, I have been slowly working on another book called The Bull’s Eye Effect. Here is an excerpt from one of the chapter. I’d love to get some feedback..

What do junk mail and TV commercials have to do with each other? Simple; they are all ..Read More

May, 02 2009

Books

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I am currently reading Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff. Very good primer for anyone wanting to learn about what it means to harness and use the internet ..Read More

Apr, 30 2009

Technologies

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Augmented Reality is very intriguing to me. I have been reading and researching all I can about it over the past 2 days. If you are not familiar with it yet, check out this Youtube video HERE. The possibilities are endless, and in particular for marketing. ..Read More

Apr, 21 2009

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The BuzzPlant is a new media marketing and promotions company that focuses on creating thoughtful, creative, and cutting edge marketing strategies for companies that want to reach the Faith and Family market.
Ground Force Network promotes selected brands through word of mouth both online and offline. GFN uses it’s large database of field agents, cutting edge web technology and years of experience to inject the client’s message into a targeted marketplace and activate and track results.
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and “hot buttons.” Yet the size of the opportunity is enormous.

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Ted Dekker
Author site for the New York Times Best Selling author. Based on a Word Press platform, but heavily modified with flash navigation and plugins, an integrated social network, and flash book reader that integrates text and images through a dynamic XML interface. We are very proud of this one!
Ted Dekker | Green
Book 0 | Green: The Beginning and the End "The story of how Thomas Hunter first entered the Black Forest and forever changed our history began at a time when armies were gathered for a final battle in the valley of Migdon."
The Lost Kiss
Promotional site for the new novel. The challenge here was to create an interesting promotional piece for a book that is focused on a female demographic. We went with more of a ‘movie trailer’ like feel, integrating motion graphics, and video clips of author interviews.
The Afters
Fun project where we took a piece of the 2D animated video of the song, and created a user experience where someone can upload a picture of themselves and their significant other and become part of the video.
Reader's Digest
Christmas project to help RD reach a slightly younger demographic and collect data on contest entrants. They also wanted a very creative and unique design. We created a Spirit of Christmas contest where entrants wrote a short essay on what the Spirit of Christmas meant to them. Winners will be featured in the magazine.