Tips for hitting the Bulls eye every time

Here are 4 tips for  hitting your marketing bulls eye. They can be applied to social media, websites, or general marketing.

•    Know your audience: Who are you targeting? Not just their demographic, age group, color or creed, but who is the person you are targeting? When we speak about this “audience of one,” it’s not just to be clever or cute; the objective is to reassure you that less is more. And the more you focus on that one symbolic customer, the better you can know him or her.
•    Know what they want: You can’t just label your audience; you have to know who they are. When you know who they are, you can know what they want. Are they families, singles, retirees, professionals, working parents, scratch golfers, NASCAR fans, dieters, diabetics, bean counters, or dog lovers? Know what motivates them so you know how to appeal to them. And if you don’t know, learn. Do your research!
•    Get it to them: You can’t hit a bull’s eye if you don’t have a dart – or a board! Knowing your audience, let alone what they want, is useless if you can’t reach them. The title of his movie – The Passion – characterized much of Mel Gibson’s grassroots marketing campaign; he had a passion that was hard to deny. Be sure you reach out and grab them with a compelling message that is designed to appeal specifically to them.
•    Give it to them: No matter how targeted your message is – or who it’s for – you have to deliver on your promise. The quality has to be there; so does the consistency. All the marketing in the world wouldn’t have made up for a bad movie. You can get people lined up around the block to see your movie, hear your song, read your book or buy your product, but if the first group sees it as a dud, that line will disappear. Be honest and objective about what you’re selling to be sure you will gather a crowd of satisfied customers.

That’s it; that’s all. Every time you do one of these four things it brings you closer and closer to that coveted bull’s eye, because that bull’s eye gets bigger and bigger and bigger – and easier and easier to hit.