“If you’re not a content creator, wait a while. The 21st century is to content creators what the Industrial Revolution was to factory workers: In a world where information is superabundant, unique and creative ideas are hot-ticket advantages both personally and professionally. More and more people are finding more and more ways to parent, make money, find friends, and generally live well by relying on creativity.”
Martha Beck- O Magazine article

Martha makes an interesting analogy and fascinating prediction for the future. It may be counter intuitive to say that technology and social media is creating a more creative society, but I tend to agree with her. Google has become a worldwide, household name by indexing and serving up the world’s information and content on demand to anyone almost anywhere. With so much information at our fingertips, and the ability to find answers on almost anything in an instant, we are presented with an endless supply of options.
Options provide freedom, and freedom fuels creativity.
Think about that the next time you want to market or promote your business or service. Provide creative content for your target audience, give them options, and in turn you will find them more engaged and ultimately responding to you in a more engaged manner. And isn’t that what marketing is about?
Right Brain thinking is the future. Now go out create.

BH