Augmented Reality is very intriguing to me. I have been reading and researching all I can about it over the past 2 days. If you are not familiar with it yet, check out this Youtube video HERE. The possibilities are endless, and in particular for marketing. Imagine holding up any type of product or item in front of your computer, laptop, or cell phone, and immediately you are engaged in a three dimensional, almost holographic like, interaction with a person or animated character. If you wanted to run a contest that entailed a scavenger hunt for clues, then Augmented Reality would allow your customers or fans to engage on a level never before available with your brand or product. More to come as I keep learning myself!
Bob Hutchins is the founder of BuzzPlant, a new media marketing and promotion firm.
BuzzSquared is a blog about life, technology, faith, and marketing. I attempt to look at the rapidly changing landscape of technology and business and ..Read More
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The BuzzPlant is a new media marketing and promotions company that focuses on creating thoughtful, creative, and cutting edge marketing strategies for companies that want to reach the Faith and Family market.
Ground Force Network promotes selected brands through word of mouth both online and offline. GFN uses it’s large database of field agents, cutting edge web technology and years of experience to inject the client’s message into a targeted marketplace and activate and track results.
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and “hot buttons.” Yet the size of the opportunity is enormous.Get The Book Now!
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Author site for the New York Times Best Selling author. Based on a Word Press platform, but heavily modified with flash navigation and plugins, an integrated social network, and flash book reader that integrates text and images through a dynamic XML interface. We are very proud of this one!
Ted Dekker -
Ted Dekker | Green
Book 0 | Green: The Beginning and the End
"The story of how Thomas Hunter first entered the Black Forest and forever changed our history began at a time when armies were gathered for a final battle in the valley of Migdon." -
The Lost Kiss
Promotional site for the new novel. The challenge here was to create an interesting promotional piece for a book that is focused on a female demographic. We went with more of a ‘movie trailer’ like feel, integrating motion graphics, and video clips of author interviews. -
The Afters
Fun project where we took a piece of the 2D animated video of the song, and created a user experience where someone can upload a picture of themselves and their significant other and become part of the video. -
Reader's Digest
Christmas project to help RD reach a slightly younger demographic and collect data on contest entrants. They also wanted a very creative and unique design. We created a Spirit of Christmas contest where entrants wrote a short essay on what the Spirit of Christmas meant to them. Winners will be featured in the magazine.
BuzzSquared- The Social Media Marketing Blog ©2010 
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