Augmented Reality is very intriguing to me. I have been reading and researching all I can about it over the past 2 days.  If you are not familiar with it yet, check out this Youtube video HERE.  The possibilities are endless, and in particular for marketing. Imagine holding up any type of product or item in front of your computer, laptop, or cell phone, and immediately you are engaged in a three dimensional, almost holographic like, interaction with a person or animated character.  If you wanted to run a contest that entailed a scavenger hunt for clues, then Augmented Reality would allow your customers or fans to engage on a level never before available with your brand or product.  More to come as I keep learning myself!